Sports have the power to unite, inspiring values like challenge, fair play, determination, excellence, passion and teamwork. MSIG is proud to be the first title partner of the ASEAN Women’s MSIG Serenity Cup™. Through this partnership, we are supporting and advancing women’s football in this region, championing the importance of gender equity in sports. With a rich history dating back to 2004, the championship showcases top teams from across the region, shining a spotlight on the talent and determination of women athletes. Join us in celebrating their journey — and the history they’re making.
At the heart of the MSIG Serenity Cup™ are the players
Their passion. Their grit. Their pursuit of greatness. The MSIG Serenity Cup™ is a celebration of the athletes who give their all on the pitch — breaking boundaries and inspiring fans across the region. Watch the action unfold in our tournament highlights and experience the spirit of ASEAN’s rising stars in women’s football.
Player Escort Kids highlights
History was made on the pitch as 23 girls from 7 ASEAN countries formed the first all-girl Player Escort Kid line-up in an ASEAN United FC tournament. Individually introduced to the stadium crowd, they walked out with spirit and their heads held high. The moment resonated far beyond the match itself. For the girls, it was a milestone that sparked newfound confidence and belief — and the start of memories that will stay with them for a lifetime.
From fierce tackles to unforgettable goals, every moment at the ASEAN Women’s MSIG Serenity Cup 2025 reflects the spirit of the game. Celebrating teamwork, resilience, and the power of women in football — this is more than a tournament, it’s about protecting goals and powering futures.
Every drive. Every dream. Every woman pushing forward – with courage, with grace, and with futures worth protecting. This is the MSIG Serenity Cup. A championship built not just on goals, but on the power behind them.
Empowering the next generation to step into the spotlight
In a historic first, 23 young Player Escort Kids from 7 ASEAN countries took to the pitch, forming the tournament’s first-ever all-girl line-up. Each PEK enjoyed a double walk-out experience on the final match day, proudly representing their countries and inspiring fans across the region. Breaking tradition, all 23 girls were given the spotlight — individually introduced and featured on the stadium’s giant screen — celebrating their role in uniting passion, diversity, and the spirit of women’s football.
Shining moments, lasting memories
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Heartfelt words from proud parents
A glimpse into the stories of pride, joy, and inspiration — told by the parents who witnessed their daughters shine.
My daughter dreams of becoming a national football player. This experience has given my daughter the determination and dedication to practice football and it became such a powerful motivation for her that she came back saying: “I will make it to the national team one day”.
Wikkana Pumpuang MSIG Thailand policyholder
Seeing the smile and happiness on my child's face as she walks with the players fills me with such joy that it brings tears to my eyes. I am beyond grateful for the opportunity BPI MS Insurance and MSIG had given to us to participate in the MSIG Serenity Cup 2025.
Nicarter Macion BPI MS policyholder
My daughter, Eri gained a lot of valuable experience and was enthusiastic to follow the guide when she was in the stadium with new friends. She became calm from the first round and could enjoy more in the second round of being the Player Escort Kid. These are definitely wonderful moments and shall be long-lasting memories for her. We hope this activity will be continued to bring more joy to all future participants.
Ann Aliyaphone Sourya MSIG Sokxay policyholder
My daughter’s experience as a Player Escort Kid was truly special and emotional. The moment she held hands with professional female football players and walked onto the field is something she will never forget. She came home with sparkling eyes, exciting stories, and a noticeable boost in confidence. What touched me the most was seeing her grow, connect with international friends, and be inspired by the spirit of sports. I also deeply appreciated the professionalism and the safe, positive environment the program provided for the children.
Le Ha Phuong Ngan MSIG Vietnam staff
Seeing my daughters walk hand in hand with the footballers onto the field filled my heart with pride and joy. The sparkle in their eyes, lit by the cheers of the crowd, was a moment beyond words. It became even more unforgettable when they saw their photographs displayed on the stadium screen - it was truly magical for them and it’s a memory we will hold close and cherish forever.
Chin Shi Jil MSIG Malaysia staff
My daughter’s favourite moment was stepping onto the field with confidence, surrounded by new friends, and feeling the excitement of being part of such a special event. As a parent, what stood out most for me was seeing how much happiness and self-confidence she gained through this opportunity. Watching her smile, wave, and walk proudly onto the field was a moment that touched me deeply and made me feel incredibly proud. It was more than just an event — it was a meaningful experience that she will carry with her for a lifetime, and for us as parents, it’s something we will always treasure too.
Fitri Indira MSIG Indonesia staff
Celebrating podium glory & the grace of the game
Congratulations to team Australia and a big shout-out as well to Myanmar, Vietnam and Thailand! Your passionate showcase of grit, heart, and fearless play lit up the pitch and inspired fans around the region. From the first whistle to the final goal, the ASEAN Women’s MSIG Serenity Cup™ has been all about courage, talent, and dreams worth chasing. And while the Cup has its champion, the real win is bigger: a rising future for women’s football across ASEAN, and countless young girls inspired to believe, play, and shine.
Football has the power to inspire, connect, and uplift. Through grassroots clinics, community matches, and training sessions for aspiring young athletes, the game creates opportunities for learning, growth, and shared joy. Whether you're kicking a ball for the first time or chasing your dreams on the pitch, football builds confidence, encourages teamwork, and brings people of all backgrounds together — one goal at a time. See the highlights from past clinics and find out how you can be part of the next one.
10-08-2025
MSIG Football Clinic
MSIG Asia and MSIG Singapore welcomed close to 70 girls aged 9 to 12 from across the island for a morning of skill drills, agility games, and small-sided matches – led by passionate coaches and inspiring women football players from the Lion City Sailors.
Participants enjoyed a rare opportunity to learn first-hand tips and tricks from the very best. They also got to pose alongside the MSIG Serenity Cup™ trophy – a symbol of the region’s premier women’s football tournament.
MSIG Thailand’s Sports Day united over 400 employees. The day was filled with energy – from a parade and a friendly match with Thai national players Pikul Khueanpet and Kurisara Limpawanich, to photo moments with the official MSIG Serenity Cup™ trophy.
The team also celebrated the power of teamwork through spirited competitions in futsal, chairball, cheerleading and fun activities like tug-of-war and relay games.
MSIG Indonesia and MSIG Life, together with the Indonesian Women’s Football Association (ASBWI), hosted the MSIG U-12 Girls Football Festival – a grassroots initiative to nurture young female talent and grow women’s football in Indonesia.
The event brought together 120 girls aged 6 to 11 from local academies for a day of skills and games. This was the first football clinic and the first stop of the regional trophy tour.
