Sports have the power to unite, inspiring values like challenge, fair play, determination, excellence, passion and teamwork. MSIG is proud to be the first title partner of the ASEAN Women’s MSIG Serenity Cup™. Through this partnership, we are supporting and advancing women’s football in this region, championing the importance of gender equity in sports. With a rich history dating back to 2004, the championship showcases top teams from across the region, shining a spotlight on the talent and determination of women athletes. Join us in celebrating their journey — and the history they’re making.
At the heart of the MSIG Serenity Cup™ are the players
Their passion. Their grit. Their pursuit of greatness. The MSIG Serenity Cup™ is a celebration of the athletes who give their all on the pitch — breaking boundaries and inspiring fans across the region. Watch the action unfold in our tournament highlights and experience the spirit of ASEAN’s rising stars in women’s football.
News from the sidelines
Celebrating podium glory & the grace of the game
Congratulations to team Australia and a big shout-out as well to Myanmar, Vietnam and Thailand! Your passionate showcase of grit, heart, and fearless play lit up the pitch and inspired fans around the region. From the first whistle to the final goal, the ASEAN Women’s MSIG Serenity Cup™ has been all about courage, talent, and dreams worth chasing. And while the Cup has its champion, the real win is bigger: a rising future for women’s football across ASEAN, and countless young girls inspired to believe, play, and shine.
Football clinics around the region
Football has the power to inspire, connect, and uplift. Through grassroots clinics, community matches, and training sessions for aspiring young athletes, the game creates opportunities for learning, growth, and shared joy. Whether you're kicking a ball for the first time or chasing your dreams on the pitch, football builds confidence, encourages teamwork, and brings people of all backgrounds together — one goal at a time. See the highlights from past clinics and find out how you can be part of the next one.
MSIG U-12 Girls Football Festival in Indonesia
MSIG Indonesia and MSIG Life, together with the Indonesian Women’s Football Association (ASBWI), hosted the MSIG U-12 Girls Football Festival – a grassroots initiative to nurture young female talent and grow women’s football in Indonesia.The event brought together 120 girls aged 6 to 11 from local academies for a day of skills and games. This was the first football clinic and the first stop of the regional trophy tour. Find out more
MSIG Thailand Sports Day
MSIG Thailand’s Sports Day united over 400 employees. The day was filled with energy – from a parade and a friendly match with Thai national players Pikul Khueanpet and Kurisara Limpawanich, to photo moments with the official MSIG Serenity Cup™ trophy.The team also celebrated the power of teamwork through spirited competitions in futsal, chairball, cheerleading and fun activities like tug-of-war and relay games. Find out more
MSIG Football Clinic
MSIG Asia and MSIG Singapore welcomed close to 70 girls aged 9 to 12 from across the island for a morning of skill drills, agility games, and small-sided matches – led by passionate coaches and inspiring women football players from the Lion City Sailors.Participants enjoyed a rare opportunity to learn first-hand tips and tricks from the very best. They also got to pose alongside the MSIG Serenity Cup™ trophy – a symbol of the region’s premier women’s football tournament. Find out more
