From kick-off to the final whistle, we are proud to be the
Official Insurance Partner for ASEAN’s biggest football showdowns!
ASEAN Hyundai Cup™
ASEAN Club Championship Shopee Cup™
ASEAN Women’s MSIG Serenity Cup™
ASEAN U-23 Mandiri Cup™ 2025
At MSIG, we believe in the transformative power of sports to bring people together. They embody essential values such as challenge, fair play, determination, excellence, passion, and teamwork. We are proud to serve as the Official Insurance Partner of ASEAN United FC, supporting the region’s premier football tournaments: the ASEAN Hyundai Cup™, ASEAN Club Championship Shopee Cup™ and ASEAN U-23 Mandiri Cup™ 2025; and the title partner of the ASEAN Women’s MSIG Serenity Cup™.
As the leading non-life insurer in ASEAN by gross written premiums, our partnership reflects our unwavering commitment to the region and the unifying spirit of football.Through this collaboration, we aim to promote values of passion, perseverance, and teamwork—both on and off the field—while deepening our connections with communities throughout Southeast Asia. Join us in celebrating the passion for football and the strength of unity!
Meet our mascot!
- Profile
- Fun Facts
- Animated Stickers
- Travel diary
Meet Mamori-chan – our guardian of the game.
Inspired by the iconic maneki-neko and sakura blossom, she’s a modern-day lucky cat and the vibrant mascot of MSIG! Her name, Mamori means “to protect” in Japanese – a perfect reflection of her role on and off the pitch. With a paw-sitive attitude, she’s determined, and always ready to rally the crowd. Mamori-chan stands for more than just fun – she embodies the heart of what football and MSIG stand for.
Just as a steadfast defender guarding the net, she is here to protect goals – both the ones scored on the field and the dreams of young athletes chasing their future. With every cheer and wiggle, she ignites resilience, teamwork, and passion in communities across the region.
Backed by MSIG’s commitment to providing protection and empowering communities, Mamori-chan champions the spirit of football and our mission to protect goals and power futures. Whether she’s bouncing on the sidelines or encouraging the next generation at football clinics, she is here to remind us that with the right support, anything is possible.
Did you know?
Mamori-chan’s birthday falls on 20 March, coinciding with the Spring Equinox, marking the official start of spring – symbolising renewal and a brighter future ahead.
She is inspired by the maneki-neko (lucky cat), a traditional Japanese symbol of good fortune, she embodies hope and positivity. The addition of sakura (cherry blossoms) signifies the fleeting beauty of hard-earned victories. Together, these features reflect MSIG’s Japanese roots. Dressed in the MSIG United jersey, she showcases the spirit of sports and the importance of unity.
Her traits:
- Paw-sitive attitude: She brightens the pitch with her smile and cheerful attitude.
- Bringer of good vibes: Her upbeat energy creates a joyful atmosphere that uplifts everyone around.
- Dedicated player: She loves football and plays goalie with determination and heart, always giving her best effort.
- True sportsnekoship – She plays fair and shows strength, helping her team work together and stay strong through wins and losses.
Have fun with Mamori-chan animated stickers
On the field, Mamori-chan brightens up the atmosphere and brings smiles to faces. Spread the joy to your friends and family by sending them these Mamori-chan animated stickers!
Here's how you can retrieve the stickers:
Telegram: Download via https://t.me/addstickers/mamorichan
WhatsApp: Download the Sticker.ly app and type in the code 80S0HM
Instagram: Search with keywords "Football cat", "Mamori-chan", "MSIG Serenity Cup", "MSIG" and use them in your Instagram stories or messages!
Check out Mamori-chan in action!
Football Clinic in Singapore
Sports Day in Thailand
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ASEAN United FC
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