Our brand
Our brandmark
The brandmark symbolises the corporate philosophy of Mitsui Sumitomo Insurance. The deep blue stands for our long tradition of trust and quality service, whilst the red, like the crest of a wave, is uplifting and conveys the promise of growth in its ever-increasing upward sweep.
The brandmark also represents the Group's endeavour to achieve dynamic growth and become one of the world's leading companies while preserving unshakeable reliability.
Our mission & vision
Our core values
At MSIG, our core values are our guiding light, ensuring that everything we do keeps our customers’ best interests at heart.
Integrity
Being sincere, kind, and fair in our dealings with people
Professionalism
Providing high-quality services by constantly enhancing our skills and proficiency
Customer focus
Striving to provide security and satisfaction to our customers
Innovation
Always improving the way we work while responding to stakeholders' interests
Teamwork
Growing together as a team by respecting one another's individuality and opinions and sharing knowledge and ideas